It has involved creating photographic portraits and an exhibition of 27 London families who have lost their loved ones to gun or knife crime. It is hoped that if the project is a success in London it will go on to tour the UK and potentially abroad.
Work stuff made it difficult to attend that first night so I visited later.It's on the Mezzanine / first floor of Rich Mix.
'Famous For The Wrong Reasons' is a tribute to Sal's brother Nass (Nassirudeen), who died in 2007 as the result of an unprovoked knife attack in Islington, a few days before his 17th birthday.
Sal said: "Direct experience of this, the most pernicious of crimes, drew my attention to the many families throughout London who are dealing with the devastating loss of a loved one through knife or gun attacks.
"Since 2007 I have worked in more than 20 boroughs, with more than 20 families. Their personal stories are the impetus for the project. Individual portraits, many taken on location, show families not as names, numbers or headlines that disappear, but as people who are coping with loss, pain and immense sadness, every day. These families, like my own, have become Famous for the Wrong Reasons.
By putting real faces to the 'anonymous' names in the newspapers, Sal hopes to expose the true impacts of such crimes.
'Famous For The Wrong Reasons' is at Rich Mix from 7 October 2010 to 7 November 2010. The Private View was from 6 – 8pm on Thursday, 7 October. Sal Idriss website is at www.sal-idriss.com.