I'm going to try to update this post with more reflections and observations etc when time allows - but important to say the focus was on conveying strong anti-knife and anti-gun message, using music to try to influence anyone thinking of carrying weapons.
London's Guardian Angels were part of the cast, as were young people from a group called Youths Against Crime.
"Put down the gunz, put down the knives" runs the beat-y, rap-py number. While it's overtones are perhaps scary or sinister sounding at first hearing, it's message is loud and full of bass: "Stop Killing!". You can hear "Put down the gunz" on youtube by clicking here.
Desire, who indicated he has experience as a gang member, has big dreams: to see knife and gun crime tackled making videos like the PAGAKC one this weekend.
Looking forward to seeing the video; can't see it getting an Oscar, but hearts are in the right place and we're trying to make a difference against knife and gun crime... what are you doing?